Who is your ideal customer for your business?

What do you know about them? 

How will they benefit from your product/service?


This digital resource has been designed to help you kick start your new business in the right direction. It is the fundamental tool in helping you know and understand who your ideal customer is. You want to offer customers your product/service to buy right? Well, for this to happen you need to find customers who will benefit from what you are selling because it will solve a problem they might be having.


Here’s an example: Deliveroo offer a food delivery service to customers who prefer not to go and collect their order, instead they pay a small fee for food to be delivered to their home – problem solved! 


Once you solve your customers problem they will keep coming back to you, but first you need to know a bit more about them and that's how this resource will help you get the right customers for your business.

How to find your ideal customer

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